Hi I'm Cyclist Logan DeBorde

An experienced technology and software professional, I had merged passions for all things digital & gaming with a passion for cycling and even ventured into the metaverse a bit but am now looking for something new. A challenge where DEIB is at the forefront and the people make the culture. I am looking for remote and hybrid roles and am open to relocation or travel.

I’ve converted teams to agile, run scrum ceremonies, managed software and hardware products and projects, prototyped, and delivered to production. I can help manage releases, run LiveOps and DevOps, produce content or make sure every detail is working in development and easily communicated to stakeholders. I can Photoshop, macro and master audio and creating custom tools to help teams is my favorite thing. I’ve worked in gaming, content, loyalty, point-of-sale, IT and cycling. I’ve launched mobile apps, ecommerce and marketing websites and am just as comfortable designing APIs and data structures on the back end as I am managing assets, images and user flows on the front end.

I am extremely passionate about bicycling and have extensive history running cycling events, both digital and physical, including international level races. I am an experienced DJ and announcer as well, having forgone a traditional job in high school instead choosing to DJ weddings and school dances, taking these skills from event planning and leveraging them for project management needs in nearly everything I do. I travel multiple times a year on the weekends to work cycling races and also recently completed the AIDS/Lifecycle 7 day charity ride from San Francisco to Los Angeles for LGBTQ+ causes.

I also spend my free time utilizing some formal training in video and photo production to provide access to professional media and content for cycling and LGBTQ+ events that otherwise couldn’t afford them. I do headshots and event photography often for marginalized communities and recently have helped numerous events and organizations create livestreams or produce after event videos for distribution.

Work History

  • 2022

    Starbucks

    Starbucks

    Technical Product Manager – Edge Computing

    • Orchestrated vendor selection for server hardware deployment to 10,000 retail locations to realize 20% cost savings and standardize installations
    • Directed development of integrations from multiple teams into edge computing and containerization to decrease hosting costs by 30%
    • Guided an agile team in transition from bare metal to Kubernetes through story management and design of 5 major edge software products
    • Established documentation, roadmaps & JIRA projects from scratch for 2 developer-led projects with direct revenue impact for stores
  • 2019

    Zwift

    Zwift

    Technical Product Manager – Content Management

    • Architected software for the execution of unique physical eSports experiences such as the Virtual Tour de France and Zwift Academy
    • Overhauled the tools to manage and report on over 2 million digital events and assets that exceeded YoY growth targets every year
    • Customized software tools and reported on the business impacts of a local and outsourced customer support organization to decrease costs 25%
    • Supported documentation for support teams in Confluence and Kustomer to increase case resolution by 50% using AI Chat services
    • Managed sprints, JIRA, Kanban boards, agile ceremonies and story/epic design for a scrum team responsible for 20% of subscriber growth
    • Implemented LiveOps processes for day to day incident response  of an MMO video game to remove 50% of overtime staffing requirements
    • Developed the first roadmap for physical eSports events and met and exceeded our KPIs for revenue, broadcast and membership growth
    • Created PRIDE ON!, an LGBTQ+ ERG and customer outreach group and helped launch company wide ERGs and DEIB initiatives
  • 2017

    Orbea

    Orbea

    Content and Event Marketing

    • Executed and planned a US marketing event calendar for over 50 yearly consumer demos and dealer events for 20% YoY sales growth
    • Grew national social engagement for 100k new followers  by creating grassroots photo and video content at US cycling destinations
    • Planned 3 new product model releases including media management, travel/lodging and event logistics
  • 2016

    Richardson Bike Mart

    Richardson Bike Mart

    Information Technology Manager

    • Managed IT infrastructure with a 2 person team for a multi-location retail chain for bicycles and sporting goods
    • Overhauled POS Systems, inventory management, security and server Infrastructure in a Windows environment
    • Coded custom integrations for mobile payments, digital receipts and data integration for both sales and service departments
    • Built computer-based kiosk hardware from scratch for showcasing digital goods such as Zwift and digital bike fitting
    • Pioneered digital signage in the local and national bicycle dealer market to decrease customer friction by integrating storewide signage into the service department for real-time statuses and lower handle time by 25% and advertising add on items at checkout to increase A.O.V. 10%
  • 2011

    Fuel Rewards Network

    Fuel Rewards Network

    Product Manager – Information Systems

    • Engineered the first known customer facing kiosk in Shell Fuel Stations for loyalty account management and new card signups that was directly responsible for a 50% increase in new account signups in the first year
    • Led the IS Scrum team to refactor all Salesforce Apex code for a Service Cloud instance and increase test coverage to 90% while supporting new projects and starting the conversion to Lightning based development
    • Documented & overhauled solutions for a customer support organization supporting Shell Fuel Station users nationwide
    • Designed the epics and stories for the first release of a cross-platform mobile app for managing Shell Fuel loyalty accounts and partner shopping offers
    • Administered the CMS for a customer facing website servicing millions of active users
    • Developed custom software tools for managing 5000+ unique hardware devices for legacy POS integration and internet connectivity
  • 2010

    Echosat

    Echosat

    Tier 2 Support

    Troubleshooting and installation support of custom hardware & software to support legacy gas station payment systems connecting to the internet, various POS systems and self-service fuel pumps.

Skills

Translating business requirements and technical language between all levels of business and development and into user stories

Utilizing existing and custom sources of data to create custom documentation based on APIs, SQL, web scraping, and vlookups

Using data to inform decisions from high-level roadmapping to individual sprint velocity and reporting on OKRs and KPIs

Presentations and virtual meetings utilizing graphics and visualizations that aren’t just standard powerpoints or slides

Managing AV assets for implementation and development and editing as needed in Adobe Creative Cloud, NLEs or DAWs

Documentation and issue communication for Customer Support teams and integrating data from and into ticketing systems

Advanced usage of Microsoft Office and Google Workspace products, particularly with a focus on dynamic data and automation

UX and UI Mockups using both traditional design programs like Illustrator and modern tools like Figma and XD

Creating custom interactive dashboards for reporting of metrics and data for all areas of the business in tools like Tableau and Sisense

Automation of tasks where repetition is cost-prohibitive or has a high risk of error and implementing the associated custom tools

Utilizing a background in IT and personal software development to inform decisions around technology needs and communication

Cycling
Information Systems
Product Management
LiveOps
Program Management
Game Content Production
Scrum/Agile
Content Creation